Effective Business Strategy
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Seats are limited and confirmation of attendance will be required in advance of the session.
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- Setting the Stage (15 min)
- Strategic Alignment and Analysis (20 min)
- The Strategic Executive Framework (20 min)
- Environmental Influences (45 min)
- Break (20 min)
- Leveraging a Business' Strengths (45 min)
- Critical Success Factors (45 min)
- Successful Strategic Executive and Next Steps (30 min)
Instructors
Mitchell Goozé
Mitchell Goozé is a principal with the Customer Manufacturing Group, a leading marketing/sales process management consultancy. In addition to process-related topics, Mitchell focuses on marketing strategy, innovation, and customer insights. Previously, he was the president of four Teledyne companies and has been involved in the launch of several new-to-the-market consumer and technology products. Mitchell has served on the boards of several private companies as well as the boards of The American Electronics Association and ASUCLA. He has also served on the board of advisors of The Leavey Graduate School of Business at Santa Clara University and the Northern California New Media Center.
Mitchell is the author of three books on marketing and numerous articles, and he was named Marketing Speaker of the Year by the world’s largest chief executive officer membership organization. In addition to being an ANA Faculty member, Mitchell has been an invited guest lecturer at the Graduate Business Schools at Stanford University, Columbia University, and Santa Clara University.