ANA Nonprofit Federation Fundamentals of Fundraising-Multi Day-Virtual

This two-day virtual workshop will provide a strong foundation to build a successful direct marketing and fundraising program and much more. Our industry experts will share proven techniques and practical knowledge and help you to understand the important building blocks that are part of a winning direct marketing campaign.

Takeaways included:

• How to build a strong creative offer?
• Targeting the appropriate audience. What is the right list?
• Best practices for data hygiene/processing options for your organization?
• How can I best handle the incoming responses?
• What are the benefits of database marketing?
• How to integrate online efforts with other direct marketing channels?
• When and how should I use telemarketing? Is text messaging an option?

Who is This Workshop For?

This workshop is a must for those that are new to direct marketing AND anyone who wants to be updated on what’s going on across the industry. CFRE Credits are available! Full participation in Fundamentals of Fundraising is applicable for 6 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

2022 CE Tracker

Workshop Benefits

The strategies and techniques you will learn will immediately impact your program by:

• Improving response rates
• Saving your organization money
• Refining your processes to avoid mistakes by understanding what to look for along the way

Download the full agenda here

Day 1 - Tuesday, September 27 | 11:00am - 2:00pm EDT

• Introduction (15min)
• Session 1: Creative (50min)
• Break (5min)
• Session 2: List Strategy (50min)
• Break (10min)
• Session 3: Data Hygiene/Processing (50min)
• Closing (5min)

Day 2 - Wednesday, September 28 | 11:00am - 2:00pm EDT

• Introduction (10min)
• Session 4: Database (50min)
• Break (5min)
• Session 5: Multi Channel Marketing (50min)
• Break (10min)
• Session 6: Telefundraising/Text Marketing (50min)
• Closing (5min)