Insight-Driven Customer Journey Mapping | School of Marketing | ANA

Insight-Driven Customer Journey Mapping

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

To be added to the waitlist for this session, please send an email to zmorse@ana.net with your name, email and phone number. 

 

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  • Setting the Stage (30 min)
  • What is Customer Experience (CX) (30 min)
  • Fitting Your Map to Your Internal Stakeholders (30 min)
  • Creating the Current State Journey Map: Where Are We Now? (60 min)
  • Using Data and Metrics to Track Success (30 min)
  • Creating the Future State Journey Map: What Would It Look Like If We "Fix" Things (30 min)
  • Winning Executive Buy-In (15 min)
  • Closing & Wrap Up (15 min)

Instructors