Integrated Marketing Communications

This session is available as a member-benefit to full ANA members only. Seats are limited and confirmation of attendance will be required in advance of the session.

Download the full benefits here

• Setting the Stage (30 min)
• Principles of Brand Positioning (60 min)
• Find Your Audience (30 min)
• Break (15 min)
• What is a Campaign? (45 min)
• Brand Message Consistency (45 min)
• Lunch (30 min)
• IMC: The Consumer Perspective (30 min)
• Touchpoints and The Consumer Journey (75 min)
• Break (15 min)
• Silo Integration (45 min)
• Building an IMC Corporate Culture Methodology (45 min)
• Closing (15 min)