Multicultural Marketing - Virtual

Seats are limited and confirmation of attendance will be required in advance of the session.

Leveraging general marketing campaigns to plan and execute a successful and authentic multicultural campaign is both art and science – and many marketers feel underequipped to tackle the challenge well.

U.S. demographics are indeed changing and so is our view of multicultural (and cross-cultural) marketing. Marketers need to understand the key attributes and KPIs of a successful multicultural marketing brief and plan, in order to ensure their ads reach multicultural cohorts in an effective and authentic way. A good multicultural marketing plan can ensure your message strikes the right tone and drives customer loyalty.

In this virtual workshop, participants will learn how key KPIs, a good agency checklist, and a clear multicultural brief can make the difference between a successful multicultural marketing campaign and one that falls flat.

Target Audience
This workshop is for marketers working with an agency that want to build their brands and optimize marketing investments to produce compelling, authentic, and responsible advertising to their multi-cultural audience(s).

Download the full benefits here

• Setting the Stage (15min)
• Multicultural America (45min)
• Cross-Cultural vs. Multicultural Marketing (35min)
• Best Practices for Working with Your Multicultural Agency (15min)
• Break (10min)
• Developing a Multicultural Creative Brief Insight  (15min)
• Developing a Multicultural Creative Brief (40min)
• Closing (5min)