Conquering PR's New Role in the Modern Marketing Mix | School of Marketing | ANA

Conquering PR's New Role in the Modern Marketing Mix

This event is over.

This session is available as a member-benefit to ANA client-side marketer members only. Seats are limited and confirmation of attendance will be required in advance of the session.

 

Download the full benefits here


  • Setting the Stage (30 min)
  • What Actually is Earned Media/Modern Day PR? (40 min)
  • You Know More Than You Realize (20 min)
  • Break (10 min)
  • "Earned at the Core" Award - Winning Case Studies (60 min)
  • Resourcing and Measuring PR Efforts (40 min)
  • Closing (10 min)



Instructors