Conquering PR's New Role in the Modern Marketing Mix
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This session is available as a member-benefit to ANA client-side marketer members only. Seats are limited and confirmation of attendance will be required in advance of the session.
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- Setting the Stage (30 min)
- What Actually is Earned Media/Modern Day PR? (40 min)
- You Know More Than You Realize (20 min)
- Break (10 min)
- "Earned at the Core" Award - Winning Case Studies (60 min)
- Resourcing and Measuring PR Efforts (40 min)
- Closing (10 min)