Advertising Production Masterclass

Registration is not open for this event.

Optimize Your Content Creation

DUE TO CIRCUMSTANCES BEYOND OUR CONTROL, THIS WORKSHOP HAS BEEN CANCELED. If you have any questions, please contact jgreenan@ana.net.

Marketers struggle to stretch their limited production budgets because they must contend with a complex media ecosystem. By understanding the ins and outs of the production process and by knowing what drives the cost of producing your content assets, you are empowered to make better production decisions. This awareness also makes it easier for you to budget for all media and choose the appropriate agency and production partners according to the media channel necessary (production tiers). Ultimately, it is the partners you choose that are vital to your production efficiency, effectiveness, and ROI.

This masterclass will cover the phases of production, best practices and clarify your own role and responsibilities in the creation of content for any media type. Attendees will learn the basics of how different content is created and that who creates it will directly affect usage rights and sharing across all channels (production company vs. photographer, union vs. non-union, etc).

This workshop is engaging with discussions, interactive group activities, and case studies. Throughout the session, you will discover how to maximize your ROI and think strategically about your production projects.

Who Is This Workshop For?

This workshop is best suited for brand marketers, internal advertising managers, and procurement or sourcing professionals responsible for Advertising and Marketing deliverables who are ready to address challenges and changes in marketing production. 

All attendees must bring or have email access to your confirmation receipt to verify registration and gain entry to the workshop. If you do not have your confirmation receipt, your entry will not be permitted until we can confirm your registration.

Download the full benefits here


  • Setting the Stage (30 min)
  • The Landscape and Content Production Strategy (45 min)
  • Break (15 min)
  • Content Production Process: Planning for All Media (45 min)
  • Content Production Process: Bidding Through Award (45 min)
  • Lunch (45 min)
  • Content Production Process: Pre-Production Through Post-Production (45 min)
  • Break (15 min)
  • Digital/Social Production - How it Differs (45 min)
  • Break (15 min)
  • Cost Drivers Including Talent (60 min)
  • Closing (30 min)

 

when

Start: Wednesday, June 10, 2020 at 9:00am

End: Wednesday, June 10, 2020 at 5:00pm

WHERE

Reed Smith
Three Logan Square, 1717 Arch Street
Suite 3100
Philadelphia, PA 19103

Instructors

Advertising Production Resources

Advertising Production Resources (APR) is a consultancy that optimizes and implements content creation ecosystems that serve our clients’ best interests around the world. APR’s 200+ production experts work with global brands, agencies, and suppliers across all content platforms, including TV commercials, online videos, social content, websites, banner ads, apps, mobile content, print and photography, experiential and events.

APR has been a faculty member of the Association of National Advertisers (ANA) on the subject of advertising production including ways of working, best practices, new production models, and cost drivers since 2009. For more information, please visit www.aprco.com.