Fast Forward Your Content Marketing 101

Seats are limited and confirmation of attendance will be required in advance of the session.

This workshop is the first part of the "Content Marketing Mastery Program," a four-part series designed to give you a broad exposure to all facets and levels of Content Marketing. To achieve a mastery level in this topic, we encourage you to register for all four workshops, however, you may register for any workshop that best fits your needs.

- Register below for Fast Forward Your Content Marketing 101 (9:00am - 12:30pm, 3/24)
- Click HERE to register for Fast Forward Your Content Marketing 201 (1:30pm - 5:00pm, 3/24)
- Click HERE to register for Fast Forward Your Content Marketing 301 (9:00am - 12:30pm, 3/25)
- Click HERE to register for Fast Forward Your Content Marketing 401 (1:30pm - 5:00pm, 3/25)

 

Four Best Practices to Strategize Your Content Marketing

This workshop is the first part of the ANA’s Content Marketing Mastery Program, a four-part series designed to give you broad exposure to all facets and levels of Content Marketing.  

Learn four best practices to build a solid, strategic foundation for your content marketing. During this hands-on workshop, you’ll create a framework to make your content marketing even more strategic and effective.

Whether you’re just starting up or taking content marketing to the next level, this workshop will help you improve content marketing results. In this workshop, marketers will:

  • Learn to gain organizational buy-in for content marketing. When you help everyone in marketing, sales, SMEs, and executives agree on one shared vision of content marketing, it’s easier to get the job done right. Learn what marketers need to know at each step in the content marketing journey. How to analyze customer questions to find out which content is most relevant and resonant with audiences.
  • Develop a content marketing mission statement. During the workshop, teams will develop a content marketing editorial mission statement. The mission statement defines your target audience(s), content topics, content types and overarching purpose. A written mission provides clear direction and serves as a litmus test for all your content.
  • Create a one-page content marketing strategy. About three out of five marketers lack a documented content marketing strategy. A written strategy makes you four times likelier to succeed. Using a template, teams will develop a strategy to align company objectives and goals with marketing strategies and metrics. Unlike marketing strategies that get filed away in a binder, a one-page strategy proves useful day to day.

  • Build clear, concise, consistent stories with a 1-Page Message Map. Answer buyers’ key question -- what’s in it for me (WIIFM)? – using a handy tool to simplify your storytelling. A Message Map makes your story concise, so you can deliver it in seven seconds as an elevator speech, headline, email subject line or Tweet. It enables you to expand your message gracefully to two minutes, five minutes, 20 minutes or more. You, your freelancers and agencies can create content of all types and sizes as you ensure absolute message clarity and consistency. That means everyone can tell your story better.

Who Is This Workshop For?

  • Marketing leaders, marketers, content creators and internal clients who need to build a shared, solid, strategic framework for content marketing

Download the full benefits here

 

  • Setting the Stage (15 min)
  • How to Gain Buy-In for Content Marketing (15 min)
  • What Marketers Need to Know about Content Marketing (20 min)
  • Create Your Content Marketing Mission Statement (40 min)
  • Break (10 min)
  • Frame Your Content Marketing Strategy (30 min)
  • Frame Your Content Marketing Strategy Exercise (25 min)
  • Make Your Story Concise, Clear and Consistent with a Message Map (25 min)
  • Message Map Exercise (25 min)
  • Closing (5 min)

when

Start: Tuesday, March 24, 2020 at 9:00am

End: Tuesday, March 24, 2020 at 12:30pm

WHERE

Reed Smith LLP
101 2nd Street
#1800
San Francisco, CA 94105

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Fast Forward Your Content Marketing 101 Client-Side Tier $0 Platinum Tier $0 Gold Tier $299 Silver Tier $399 Individual $599 Nonmember N/A

Instructors

trainer

George Stenitzer

George Stenitzer founded Crystal Clear Communications in 2014 to create inventive answers to marketing challenges. The Content Marketing Institute named George Content Marketer of the Year and BtoB magazine twice named him a Best Marketer.

A change agent, George creates and executes strategies that build brands with breakthrough content. Previously, he was Tellabs’ vice president – marketing and communications. He also worked in Fortune 500 companies such as RR Donnelley, Ameritech and SBC (now AT&T).

George teaches Content Marketing for the ANA and serves on the Advisory Board of the Business Marketing Association (BMA). He has served as president of the Chicago and St. Louis BMA chapters.

George writes the Marketing Upside column, published in Global Telecoms Business since 2014. He blogs weekly on B2B content marketing and Tweets as @riverwordguy.