Fast Forward Your Content Marketing 301

Seats are limited and confirmation of attendance will be required in advance of the session.

This workshop is the third part of the "Content Marketing Mastery Program," a four-part series designed to give you a broad exposure to all facets and levels of Content Marketing. To achieve a mastery level in this topic, we encourage you to register for all four workshops, however, you may register for any workshop that best fits your needs.

- Click HERE to register for Fast Forward Your Content Markeing 101 (9:00am - 12:30pm, 3/24)
- Click HERE to register for Fast Forward Your Content Marketing 201 (1:30pm - 5:00pm, 3/24)
- Register below for Fast Forward Your Content Marketing 301 (9:00am - 12:30pm, 3/25)
- Click HERE to register for Fast Forward Your Content Marketing 401 (1:30pm - 5:00pm, 3/25)

Three Ways to Elevate Your Content Marketing above Competitors

This workshop is the third part of the ANA’s Content Marketing Mastery Program, a four-part series designed to give you broad exposure to all facets and levels of Content Marketing.  

You’ve built a strong foundation for your content marketing program – with a written mission, strategy, message, buyer persona research, competitive content audit and metrics. What’s next?

Learn three ways to optimize your content marketing. In this hands-on workshop, you learn how to measure and improve your content, build a content base, and create highly differentiated content that competitors can’t copy. Optimize your content marketing as you learn how to:

  • Measure and optimize existing content. How can you get more performance from existing content? Squeeze the maximum value from existing content with testing, newsjacking, resizing, refreshing, upgrading, building links and guest blogging. Fine-tune content to make it more scannable, readable and emotional.
  • Differentiate with a content hook. How can you make content so differentiated that competitors can’t copy it? In most markets, the content landscape is overcrowded with content from many companies, yet no one’s content really stands out. Define the content landscape, find open spaces that are opportunities for differentiation, and create a unique hook for your brand’s content.

  • Build your content base. How can you elevate your content above competitors? Most marketers create many content assets, yet lack a solid content marketing base. Learn how to create one major content asset that buyers can’t resist. Building a solid content marketing base makes your brand tower above others in the competitive content landscape.

Who Is This Workshop For?

  • Marketing leaders, marketers and content creators who have taken Fast-Forward Your Content Marketing 101 and 201, who know the basics of content marketing and are ready to advance to the next level.

Download the full benefits here

 

  • Measure and Optimize Your Existing Content (20 min)
  • Measure and Optimize Your Existing Content: Team Exercise (40 min)
  • Differentiate Your Content With a Hook (15 min)
  • Discover Competitive Landscape: Team Exercise (30 min)
  • Break (10 min)
  • Create Your Content Hook: Team Exercise (30 min)
  • Build Your Content Marketing Base (15 min)
  • Build Your Content Marketing Base: Team Exercise (45 min)
  • Closing (5 min)

when

Start: Wednesday, March 25, 2020 at 9:00am

End: Wednesday, March 25, 2020 at 12:30pm

WHERE

Reed Smith LLP
101 2nd Street
#1800
San Francisco, CA 94105

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Fast Forward Your Content Marketing 301 Client-Side Tier $0 Platinum Tier $0 Gold Tier $299 Silver Tier $399 Individual $599 Nonmember $599

Instructors

trainer

George Stenitzer

George Stenitzer founded Crystal Clear Communications in 2014 to create inventive answers to marketing challenges. The Content Marketing Institute named George Content Marketer of the Year and BtoB magazine twice named him a Best Marketer.

A change agent, George helps clients build brands with breakthrough content. Previously, he was Tellabs’ vice president – marketing and communications. He also worked in Fortune 500 companies such as RR Donnelley and AT&T.

For the ANA, George leads Fast-Forward Your Content Marketing  workshops at 4 levels — Content Marketing 101, 201, 301 and 401. He served on the Advisory Board of the Business Marketing Association (BMA) and as president of the Chicago and St. Louis BMA chapters.

He blogs weekly, answering marketers' Top 100 Questions on content marketing. He tweets at @GeorgeStenitzer.