Strategies for Creative Problem Solving - Virtual | School of Marketing | ANA

Strategies for Creative Problem Solving - Virtual

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

Strategies for Creative Problem Solving is not your typical workshop. It’s an energizing, high-impact, interactive experience designed to systematically unlock the creative potential of each participant in order to solve complex problems, seize opportunities and realize profound economic success! You will learn how to think differently through an ideation framework that can be deployed to solve any challenge, big or small.

In this half-day virtual workshop, you will learn the core mindsets of an innovator required to effectively succeed in today’s hyper-competitive environment. Unlike traditional learning workshops focused on theory, this workshop will apply proven methodologies and techniques to solve real-world business challenges and opportunities! You will walk away with a unique set of tools that you can begin to use immediately to create revolutionary new products and services and create disruption in your industry…and ideas to help solve your business’ greatest challenge!

Target Audience
This workshop is designed for teams and individuals who seek to unlock their creativity and apply it toward solving marketing challenges and opportunities. Whether you already work in a “creative” industry or are looking for creativity and innovation to drive new competitive advantages for your business, Strategies for Creative Problem Solving will provide you with a structured framework to inspire your imagination and generate hundreds of new breakthrough ideas!

Download the full benefits here

  • Welcome & Overview (5min)
  • Making the Case for Creativity (25min)
  • Energizer #1 (10min)
  • Mindset #1: Every Barrier Can Be Penetrated (10min)
  • Technique #1: The Judo Flip (20min)
  • BREAK (10min)
  • Energizer #2 (5min)
  • Mindset #2: Video Killed the Radio Star (10min)
  • Technique #2: The Borrowed Idea (25min)
  • Mindset #3: Fall Seven, Stand Eight (10min)
  • Technique #3: SCAMPER (20min)
  • Bonus Technique: Option X (15min)
  • Closing (15min)



Kaiser Yang

CEO & Co-Founder, Platypus Labs

Kaiser Yang is the CEO of Platypus Labs, a consultancy he created to help organizations systematically build a culture of innovation in order to solve complex problems and drive measurable results. Prior to Platypus Labs, he was at the forefront of the digital transformation, holding senior leadership roles at both tech startups and large, global organizations.

Over the last 16 years, Kaiser served as Managing Director for both HelloWorld, Foresee and PrizeLogic, leading large-scale digital marketing programs in 81 countries for Fortune 100 clients such as Microsoft, Disney, Amazon, and Nike. Kaiser's broad-based experience in sales, client service, technology, operations, and marketing help him serve clients today with a multi-disciplinary approach. Prior to leading and growing startups, Kaiser held leadership roles at Nortel, Dole Foods Japan, and United Technologies. Kaiser holds an M.B.A. from the University of Michigan.