Critical Thinking for Marketing Success

Seats are limited and confirmation of attendance will be required in advance of the session.


Faster decisions and better results through effective problem solving
(Half Day Workshop)

An expanding scope of challenges demands that marketing professionals be proficient critical thinkers that can quickly make and execute decisions with intended results. The relentless demand to create differentiated brands for clients across multiple channels in highly competitive markets requires that marketing leaders know how to use data and analytics to assess needs and create fresh content that drives desired outcomes while developing greater credibility in the C-suite.

Critical Thinking for Marketing Success is a half-day course that enables participants to interact with and use critical thinking tools that improve performance and accelerate desired marketing results.

Who Is This Workshop For?

This workshop is designed for marketing professionals who are responsible for defining problems, creating new options, and implementing solutions that drive results. The content is made relevant for all organizational levels by using participant marketing challenges for application of course concepts and principles.

Download the full benefits here

  • Setting the Stage (15 min)
  • Drivers That Determine Success (15 min)
  • Critical Thinking in a System (15 min)
  • Problem Agreement and Framing (20 min)
  • Cause Elimination (20 min)
  • Break (15 min)
  • Force Field Analysis (40 min)
  • Generating and Selecting Workable Solutions (25 min)
  • Implementing Solutions (15 min)
  • Applying Workshop Concepts to a Marketing Challenge (25 min)
  • Creating an Environment for Critical Thinking Success (15 min)
  • Conclusion and Action Planning (10 min)


Start: Thursday, March 26, 2020 at 9:00am

End: Thursday, March 26, 2020 at 1:00pm


Reed Smith LLP
10 S Wacker Dr
40th Floor
Chicago, IL 60606

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Critical Thinking for Marketing Success Client-Side Tier $0 Platinum Tier $0 Gold Tier $299 Silver Tier $399 Individual $599 Nonmember $599



Joe Jordan

TTA Consultant

As an engaging and respected speaker, trainer, and author Joe Jordan grows businesses and improves performance through better leadership, sales enablement, and critical thinking. Clients value Joe’s candid insights, practical strategies, and relevant examples from leading teams in fast-paced, high-performance service organizations.

Joe’s corporate roles included Director of Services Sales Training at Dell, Inc. where he collaborated with senior leadership in the $8 billion global Services organization to leverage employee development as a strategic component in sales growth. Joe also served as Director of Business Development at Action Management Associates and Executive VP of Business Development for Right Management Consultants. A fifteen-year career in the staffing industry included contributions in sales, sales management, training, customer service, operations, marketing, and leading a $30 million, 17-office region.

Joe is the author of Sharpen Your Life and is a highly-rated instructor in the Business Leadership Center at the SMU Cox School of Business. He holds a Bachelor of Ministry degree from Luther Rice College.