Mastering Your Mission Statement - Virtual | School of Marketing | ANA

Mastering Your Mission Statement - Virtual

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

A mission statement needs to be exciting and memorable to get investment and buy-in from the team. But most businesses have a mission statement that isn’t working. Instead of inspiring action, it’s being ignored.

When a company’s mission statement and guiding principles are simple and memorable, they are more likely to be acted on and the mission is more likely to be achieved. Unfortunately, too many organizations fill their mission statements with so much jargon and inside language that any impact is lost and the mission forgotten by your teams, resulting in misaligned or lackluster messaging and performance.

This virtual interactive workshop provides teams and team leaders with an easy-to-understand framework to create or improve their Mission Statement, Key Characteristics, and Critical Actions – with the end goal of increasing team alignment and engagement, and inspiring productivity. Participants will learn to hone their mission statement for impact through teaching, brainstorming, and creation. They will leave with an effective mission statement and implementation plan that they can bring back to their organizations and implement immediately.

Target Audience
This workshop is ideal for marketing leaders, managers, executives, and leadership teams.

Download the full benefits here

  • Welcome, Introduction & Overview (5min)
  • The Critical Role of Effective Internal Communication (10min)
  • Your Guiding Principals (20min)
  • Mission Statement-Current State (20min)
  • Break (10min)
  • Creating a New Mission Statement - 3 Elements (60min)
  • Bringing the Mission Statement Together (30min)
  • Break (10min)
  • Key Characteristics (30min)
  • The Guiding Principles Package (40min)
  • Summary & Activation (5min)



Mary Czarnecki

Mary Czarnecki is a co-founder of MAC Marketing Partners, the customer-centric marketing agency for market-leading brands. Mary has 20 years of experience driving revenue and customer impact growth for Fortune 100 companies and is no stranger to the "virtual environment," having delivered consulting and training services "remotely" since 2015. She is a regular advisor to market-leading brand teams and in addition to her work with MAC Marketing Partners, she applies her expertise in brand building and social media strategy to develop personal brand platforms for high-impact female entrepreneurs and executives to accelerate both career and business success.

Mary has been acknowledged as a top instructor for the ANA’s Marketing Training & Development Center and has developed several online courses for business leaders and entrepreneurs. She also leads live virtual group coaching programs for executives and entrepreneurs on topics such as virtual leadership, brand development, and online business growth.

Mary received her M.B.A. and M.E.M. from Yale University and B.A. from Princeton University.