Strategic Customer Centric Marketing

Seats are limited and confirmation of attendance will be required in advance of the session.

 

Unfortunately for many companies today, marketing with a customer-centric approach is not the norm. In many instances, important marketing decisions are being made without key customer-centric knowledge, and opportunities for customer value creation are being missed.

Conversely, customer-centric companies make business and marketing decisions that support the creation of customer value. These decisions are made possible by knowing the right insights to use, how to source them, and how to activate insights in order to make business and marketing decisions that are focused on customer value creation.

This interactive program focuses on key client responsibilities that ensure their organization becomes and remains “Customer Focused”. Customer Centricity is presented as a strategic imperative, not a “flavor of the month” program. This interactive workshop teaches effective approaches to marketing strategy that enables participating teams to master a best practice strategic marketing framework that supports the delivery of powerful customer-centric marketing.

This engaging workshop uses focused exercises to build skills and provides best-in-class marketing examples. Program content has been developed through extensive work with major benchmark organizations across industries. It was developed with the Global Marketing Community in mind. The concepts and tools presented are equally appropriate and applicable regardless of region or industry.

*This workshop can be tailored to any marketing level where the marketers are building campaign communications to B2B or B2C audiences.

Who is this workshop for?

This workshop is for marketers responsible for developing, shaping, and maintaining the organization’s strategic direction. This could also include line and functional leaders with an emphasis on Marketing and those directly supporting/interacting with them, such as Market Research, Sales, Public Relations, Communications, Customer Service, and internal/external Agency leadership, including:

  • Mid-level Manager or Director level Marketers
  • Brand Marketers who are looking to become more customer-focused within their role 
  • Researchers or Customer Insight leads looking to understand more effective ways to identify, understand, and analyze target audiences and make strategic choices about them

Download the full benefits here


  • Setting the Stage (20 min)
  • Customer Centricity Is Strategic & Starts with a Customer Target (30 min)
  • Market Segmentation Segment to Targert (60 min)
  • Break (15 min)
  • Who Is Your Customer: Target Audience (50 min)
  • Customer Centricity: Strategic Imperative (20 min)
  • A Focus on Customer Benefit (30 min)
  • Lunch (30 min)
  • Customer Centricity Business Impact (40 min)
  • Customer Centricity Lifetime Value (40 min)
  • Break (15 min)
  • Customer Centricity Moments of Truth (60 min)
  • Closing (15 min)



when

Start: Tuesday, November 3, 2020 at 9:00am

End: Tuesday, November 3, 2020 at 5:00pm

WHERE

SEI Investments
100 Cider Mill Road
Oaks, PA 19456

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Strategic Customer Centric Marketing Client-Side Tier $0 Platinum Tier $0 Gold Tier $499 Silver Tier $599 Individual $799 Nonmember $799

Instructors

trainer

Mary Czarnecki

Director of Strategic Development, N3

Mary Czarnecki is a marketing and business strategist with 20 years’ experience in brand management, marketing strategy and business development with companies such as WebMD and Johnson & Johnson. Today, Mary works with companies and entrepreneurs to develop insight-driven, innovative sales & marketing solutions to drive both profit growth and customer impact. Mary specializes in brand positioning, audience insight development, social media marketing and sales funnel strategy.

In addition to her coaching and training business, Mary is currently the Director of Strategic Development at N3 where she develops strategic insights, business recommendations and campaign strategy for N3’s top tier clients including Google, IBM, Microsoft, and others. Mary was previously the Director of Strategic Account Development with WebMD where she delivered innovative online marketing campaigns for some of WebMD’s largest clients, including Clorox, Target, and Walmart.

Mary is a Princeton University graduate, with a Bachelor’s degree in Ecology and Evolutionary Biology. She received her M.B.A. from the Yale School of Management and her Master of Environmental Management from the Yale School of Forestry and Environmental Studies.