*NEW WHARTON WORKSHOP* Business Transformation Leadership for CMOs

This event is over.

 

 

#

Module

L.E.A.D. Learning Approach

Time

Learning Experience Summary

Presenter

1

Arrival and Breakfast

Learn

8:30am

  • Participants meet, network with Jerry Wind and ANA

All CMOs

2

The Changing Business Environment

9:00am

  • Explore the changing consumer environment —advances in science and technology, exploding and redefined media landscape, skeptical and empowered consumers, etc.  

Jerry Wind

3

Challenging Your Mental and Business Models

9:30am

  • Defining Mental Models – what are they and how they apply to you
  • Tools to Challenge Your Mental Models
  • The four Business Models and their revenue multipliers – current business models vs. a networked business model
  • The 10 principles for network success and 5 steps to network value (PIVOT)

Jerry Wind

Experience

11:00am

 

  • Case Study: Transforming the role of Network Orchestrator

Featured CMO Network Orchestrators

 

Break

 

11:15am

 

 

 

4

Design Workshop

Apply

11:30am

  • Discuss the benefits of experimentation as the method by which to implement organizational transformation

Jerry Wind

5

Lunch

12:15pm

  • Breakouts: CMOs begin to design an experiment to transform his/her business into a networked organization and develop a plan to implement the experiment

All CMOs

6

Design Workshop (continued)

1:15pm

  • Jerry Wind gives feedbacks on initial experimental designs  

Jerry Wind

1:30pm

  • Breakouts: CMOs refine the design and implementation plan of his/her experiment

All CMOs

 

Break

 

2:45pm

 

 

 

7

Presentation and Discussion

Apply

3:00pm

  • CMOs present their experiments to the group and get feedback

All CMOs/ Jerry Wind

8

Learning Reflection and L.E.A.D. Action Plans

Discover

4:30pm

  • ‘Discover More’ resources
  • CMOs reflect on learnings and create action plans to implement their experiments

Jerry Wind/ANA

8

Networking

Discover

5:00pm

  • Structured networking focused on business transformation topics 

All CMOs

 

Adjourn

 

6:00pm

 

 

 

Instructors