Bringing Your Brand to Life

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

To be added to the waitlist for this session, please send an email to zmorse@ana.net with your name, email and phone number. 

Brands are increasingly looking for ways to more effectively engage with their consumers beyond traditional channels to build profitable, long term brand loyalty. As a result, marketers are under even more pressure to deliver “buzz”, sharable consumer experiences and sales through brand activations. This is no easy task given today’s distracted consumer. To succeed you need an integrated plan, agile process, and tools to get closer to your consumers and stand out in a crowded marketplace.

During this workshop, you will build an Activation Planner that you can take back to your organization and use in your brand activations work. The program will cover the key platforms for activating your brand - Promotions, Brand Experiences and Events, Sponsorships, Influencer Marketing, Cause Marketing, Retail Marketing, Branded Content, Relationship Marketing and Measurement. You’ll learn the core principles of each discipline and best practices for implementing brand activation plan in your business.

This workshop is interactive, with ample exercises that will allow you to build your skills and practice innovative approaches for your brand. You will work with others on case studies and group exercises and each module is packed with insightful examples. By the end of the session, you will have all the tools you need to cut through the noise with smart, cost-effective, disruptive activations that differentiates your brand and adds to the bottom line.

Who is this workshop for?

This workshop is great for marketers at all levels who want to go beyond traditional marketing and who are looking for practical instruction on best practice brand activation.

Download the full benefits here


  • Setting the Stage (30 min)
  • What Makes a Great Brand Activation (45 min)
  • Promotions Marketing (40 min)
  • Break (15 min)
  • Experiential and Events (60 min)
  • Sponsorships, Cause Related, and Influencer Marketing (60 min)
  • Lunch (60 min)
  • Working Through Intermediaries (50 min)
  • Content Marketing (60 min)
  • Break (15 min)
  • Planning and Measurement (40 min)
  • Bringing it All Together - Activation Planner Review (45 min)
  • Closing (15 min)



Instructors

trainer

Simon Bradley

Simon is a senior marketing leader and founder of Simon Bradley Marketing - a consultancy focused on helping marketing organizations solve their challenges by building long term loyalty through brand strategy, customer relationship management and digital engagement. He has extensive client-side experience with brands like Virgin Atlantic Airways, VisitBritain, the New York Knicks, The Radio City Rockettes and Madison Square Garden. At Virgin Atlantic, Simon led the airline’s US marketing across twelve markets and was responsible for building the brand, e-commerce, B2B marketing and CRM. At The Madison Square Garden Company, he was responsible for marketing strategy and consumer engagement and worked across a broad portfolio of world class brands.

Simon has been based in the US for the last ten years, but has also led marketing teams across the world including the UK, Canada, Sweden, Denmark, Norway, Finland, Brazil and Mexico. In addition to working with a broad range of clients, he is also an Adjunct Professor at New York University and leads Master’s programs in Digital Marketing, Distribution in Travel and Hospitality and Customer Relationship Management.

Born and educated in the UK, he graduated in History from Bristol University and followed this with Tourism Management and Chartered Institute of Marketing Graduate diplomas.