Comprehensive CRM and Database Marketing (Two Day Workshop)

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session. Please note that this workshop lasts two days


(Two Day Workshop)

Workshop Description

As a marketer, there is nothing more important than the customer and their interaction with your product or service. Database marketing is at the core of all customer relationship management (CRM) efforts. Whether you have CRM/Database Marketing in your title or you are just trying to figure out how to better work with your marketing team to achieve business goals, this course is for you.

Spend two days with industry expert, Dr. Devyani Sadh, getting to know successful CRM and Database marketing from both the business-strategy and the technical-analytical perspectives. You can be sure to leave with a toolkit of ideas on how to support your customer from acquisition through long-term loyalty. 

Who is this workshop for?

This workshop could add value to any one of the below job titles

  • Chief Marketing Officer
  • VP of Marketing
  • Director of Marketing or CRM
  • Senior Marketing Manager
  • Marketing Manager
  • Analyst
  • Senior Analyst
  • Database Analyst
  • Database Marketer
  • Campaign Specialist
  • CRM Analyst/Manager

Download the full benefits here



  • Setting the Stage (15 min)
  • CRM and Database Marketing: Overview (30 min)
  • Strategies to Solve Key Business and Marketing Challenges (45 min)
  • Break (15 min)
  • What Marketers Need to Know About Their Database (90 min)
  • Lunch (60 min)
  • Break (15 min)
  • Creating Winning Campaigns and Contact Strategies (60 min)
  • Evaluating Campaign and Business Success (45 min)


  • Mining the Database with Advanced Analytics (10 min)
  • Understanding the Base Through Profiling (20 min)
  • Identifying Segments Within the Database (60 min)
  • Break (15 min) 
  • Predictive Modeling to Enhance Targeted Marketing (120 min)
  • Lunch (60 min)
  • Using Association and Sequences to Optimize Bundles, Offers and Placement (20 min)
  • Break (15 min)
  • Leveraging Customer Lifetime Value to Drive Strategic Decisions (60 min)
  • Putting it all Together (45 min)



Dr. Devyani Sadh

CEO, Data Square

As CEO at Data Square, Dr. Sadh, has successfully spearheaded numerous programs for CRM and Data Infrastructures, Hygiene, BI, Predictive Analytics, Digital Integration, Campaign Management, Marketing Automation and CRM Strategy consulting for clients such as Adobe, Cisco, IBM, The Jones Group, JP Morgan Chase, Kraft General Foods, Red Door Spas, Oppenheimer Funds, Sony and USTA.

A recognized industry expert, Dr. Sadh is chair of the DMA's Analytics Council, adviser, judge, board member and thought leader at national conferences, councils, and competitions. She has spent many years teaching at top-tier universities such as New York University and the University of Connecticut. She has published several articles and speaks at premier conferences on topics such as CRM, Campaign ROI, Integration of Primary and Secondary Research via Modeling, Analytically-driven Customer Acquisition and Retention, Digital Integration, Social Media Analytics, and Customer-Centricity.