Fast Forward Your Content Marketing

Seats are limited and confirmation of attendance will be required in advance of the session.

Content marketing success lies in a company’s ability to align content efforts with business goals, and then plan and execute consistently. This B2B focused workshop will take participants through the process of creating a content strategy. Using hands-on exercises and peer critique, participants will discover what matters to their audience and how to make decisions. Participants will create a content strategy that enables them to create highly relevant content that builds awareness, engagement, conversion, and loyalty.

Who Is This Workshop For?

  • Marketers who want to create a successful content marketing program based on a structured, effective strategy
  • Those who currently have a content marketing program in place but aren’t realizing the level of results they would like

Download the full benefits here

 

  • Setting the Stage (30 min)
  • Create Your Content Marketing Mission Statement (35 min)
  • Frame Your Content Marketing Strategy (30 min)
  • Frame Your Content Marketing Strategy Exercise (25 min)
  • Break (10 min)
  • Outflank Competitors with a Content Audit (40 min)
  • How Message Maps Make Your Story Clear, Concise and Consistent (30 min)
  • Message Map Exercise (35 min)
  • Lunch (45 min)
  • Gain Insights from Buyer Personas (35 min)
  • Map Content to the Buyer's Journey (30 min)
  • Map Content to the Buyer's Journey Exercise (20 min)
  • Break (10 min)
  • Measure to Improve Content Marketing (40 min)
  • Measure to Improve Content Marketing Exercise (20 min)
  • Closing (20 min)

when

Start: Tuesday, October 6, 2020 at 9:00am

End: Tuesday, October 6, 2020 at 5:00pm

WHERE

InterContinental Hotels Group
Three Ravinia Drive
Suite 100
Atlanta, GA 30346

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Fast Forward Your Content Marketing Client-Side Tier $0 Platinum Tier $0 Gold Tier $499 Silver Tier $599 Individual $799 Nonmember $799

Instructors

trainer

George Stenitzer

George Stenitzer founded Crystal Clear Communications in 2014 to create inventive answers to marketing challenges. The Content Marketing Institute named George Content Marketer of the Year and BtoB magazine twice named him a Best Marketer.

A change agent, George helps clients build brands with breakthrough content. Previously, he was Tellabs’ vice president – marketing and communications. He also worked in Fortune 500 companies such as RR Donnelley and AT&T.

For the ANA, George leads Fast-Forward Your Content Marketing  workshops at 4 levels — Content Marketing 101, 201, 301 and 401. He served on the Advisory Board of the Business Marketing Association (BMA) and as president of the Chicago and St. Louis BMA chapters.

He blogs weekly, answering marketers' Top 100 Questions on content marketing. He tweets at @GeorgeStenitzer.