Unlock the Power of Influencer Marketing

Seats are limited and confirmation of attendance will be required in advance of the session.


(Half Day Workshop)

Today’s marketing landscape is challenging to say the least. Brands are competing now more than ever for the attention and engagement of their target markets online and off. Consumers are more educated than ever before and they don’t trust brand messaging, brands themselves, and even the social platforms they spend significant time on. There has never been a more important time for brands to connect with your target audiences on a level that builds both trust, engagement, and ROI. Influencer marketing can do exactly that. Learn how influencer marketing is dramatically changing how brands of all sizes are attracting and reaching target audiences like never before.

In this course, you will learn how influencer marketing can transform your present marketing efforts. Led by an industry expert with over 20 years of marketing expertise and 10+ years of leading the social media and influencer strategy for Fortune 1000 brands. This course will walk you step-by-step through what influencer marketing is, the requirements to properly define and develop a campaign and best practices for identifying and engaging with influencers. This course will help you unlock the power of influencer marketing by providing you with the insight to create your own influencer campaign and ensure it delivers a return on investment for you and your brand.

Who is this workshop for?

This workshop is for marketing executives and professionals that want to be well versed in the influencer marketing landscape and gain a current understanding of the influencer marketing opportunity for their brands.

Download the full benefits here

  • Setting the Stage (15 min)
  • Current State of Marketing (15 min)
  • What is an Influencer (15 min)
  • Influencer Marketing Capabilities and Advantages (30 min)
  • Types of Influencers and What's Right for Your Brand (15 min)
  • Identifying the Right Influencers (15 min)
  • Break (15 min)
  • Better Define Your Target Markets (30 min)
  • Influencer Campaign Step-by-Step (60 min)
  • Tracking Influencer Campaigns And What Not to Do (30 min)
  • Closing (15 min)


Start: Wednesday, May 20, 2020 at 9:00am

End: Wednesday, May 20, 2020 at 1:00pm


Reed Smith LLP
10 S Wacker Dr
40th Floor
Chicago, IL 60606

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Mastering MarTech: How Modern Marketers Harness Technology Client-Side Tier $0 Platinum Tier $0 Gold Tier $299 Silver Tier $399 Individual $599 Nonmember $599



Cord Silverstein

Founder and President, Advocacy Social 

Cord Silverstein is an award-winning marketer, leader, coach and speaker with over 20 years of proven marketing expertise. He has worked on both sides of the aisle leading the marketing strategy and execution for Fortune 500 brands on the agency and client-side. Cord is president of Advocacy Social, a content marketing and social media agency that specializes in working with brands of all sizes to better identify, engage and empower their true brand advocates and most influential members delivering real and tangible ROI for his clients.

For more than 10 years, Cord has been speaking at conferences and at organizations to share his thoughts and industry best practices. Today, Cord splits his time between leading marketing campaigns and personalized corporate training. He has taught and taken part in over 100 certified marketing courses and corporate trainings with a focus of getting more done in less time and quickly adapting to change allowing marketing teams to work better, smarter and faster.

Cord’s diverse background allows him to teach a number of courses including Agile Marketing for Marketers, Social Media Marketing, Content Marketing, and specific leadership and creativity training. He is passionate about Agile Marketing having led the training and integration for more than 50 different organizations including his own company and the vast majority of his clients.

Some notable clients and employees Cord has worked with include Dell, Lenovo, Chrysler, Staples, MetLife, and GlaxoSmithKline. Cord is based in Raleigh, North Carolina and an active member of several boards and local community projects.