The Strategic In-House Agency
This event is over.
Seats are limited and confirmation of attendance will be required in advance of the session.
To be added to the waitlist for this session, please send an email to zmorse@ana.net with your name, email and phone number.
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- Setting the stage (15 min)
- Introduction (10 min)
- Pros and Cons of Account Managers vs Project Managers (45 min)
- Case Study: Beware of Hybrid Roles (30 min)
- Break (15 min)
- Creative Exercise: Understanding Roles and Responsibilities (30 min)
- How Account Management Drives Internal Agency Growth (45 min)
- Creative Exercise: How to Develop a Creative Brief (30 min)
- Closing (15 min)
Instructors
Andrea B. Ruskin
Strategic Consultant / Partner, Blum Consulting Partners, Inc.
Andrea is a Strategic Consultant and Partner at Blum Consulting Partners who works with marketers to implement marketing transformation and workflow that drives a more creative, effective, and strategic creative process. With over 25-year’s experience in advertising as an Executive Producer, Production Company Owner and former AICP National Vice Chairman, Andrea combines her production background with 11 years of brand consulting experience to create processes and working models that optimize the creative process. Andrea is also a member of the ANA Faculty and currently trains marketers on in-house agency optimization.