mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Red%20Wing%20Shoes%20for%20Business%3A%20Winning%20Tactics%20that%20Boost%20Demand%20Generation%20and%20Deliver%20Business-Driving%20Results%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fwebinars%2Fshow%2Fid%2FB2B-190717%0A%0AB2B%20marketing%20activities%20rarely%20succeed%20when%20they%20attempt%20to%20sell%20buyers%20vs.%20engaging%20them%20with%20relevant%2C%20helpful%20content%20and%20satisfying%20experiences.%20In%20this%20webinar%2C%20you%E2%80%99ll%20discover%20how%20a%20Buyer-Driven%2C%20martech-enabled%20approach%20has%20delivered%20unprecedented%20results%20and%20revenue%20for%20the%20Red%20Wing%20Shoe%20Company%20and%20others.%0D%0A%20%0D%0AANA%20B2%20Award%20winners%2C%20Red%20Wing%20Shoe%20Company%20and%20SCHERMER%2C%20will%20share%20and%20show%20how%20you%20can%3A%0D%0A%E2%80%A2%09See%20demand%20gen%20as%20a%20complete%20buyer%20experience%20vs.%20individual%20campaigns%0D%0A%E2%80%A2%09Leverage%20agile%20research%2C%20data%20and%20testing%20to%20find%20and%20deliver%20relevance%20faster%0D%0A%E2%80%A2%09Utilize%20marketing%20technologies%20and%20machine%20learning%20to%20target%20and%20engage%20prospects%20efficiently%20at%20scale%0D%0A%E2%80%A2%09Increase%20relevance%2C%20and%20conversions%2C%20at%20each%20stage%20of%20the%20buyer%20journey%0D%0A%20%0D%0ACris%20Herman%0D%0AGlobal%20Marketing%20Manager%20%E2%80%93%20RED%20WING%20SHOE%20COMPANY%0D%0A%20%0D%0AMariann%20Hohe%0D%0AVP%2C%20Strategy%20%E2%80%93%20SCHERMER%0D%0A%20%0D%0AMatt%20Mudra%0D%0ADirector%2C%20Digital%20Strategy%20%E2%80%93%20SCHERMER%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A