mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20How%20Purpose%20Powers%20B2B%20Growth%20%28B2B%20Marketing%20Series%29%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fwebinars%2Fshow%2Fid%2FB2B-200708%0A%0APurpose%20is%20no%20longer%20just%20for%20B2C%20organizations.%20New%20research%20from%20the%20ANA%2C%20Carol%20Cone%20ON%20PURPOSE%20and%20the%20Harris%20Poll%20reveals%20the%20growing%20influence%20of%20purpose%20in%20B2B%20companies%2C%20driven%20by%20fundamental%20shifts%20in%20society%2C%20the%20marketplace%2C%20and%20people%E2%80%99s%20expectations.%20B2B%20companies%20recognize%20purpose%20as%20an%20opportunity%20and%20powerful%20differentiator%2C%20especially%20for%20retention%20and%20recruitment%20of%20the%20best%20talent.%20Yet%2C%20B2Bs%20are%20still%20early%20in%20their%20purpose%20journeys.%20The%20gap%20between%20those%20who%20understand%20the%20importance%20of%20purpose%20and%20those%20undertaking%20the%20work%20necessary%20to%20truly%20activate%20it%20within%20their%20organizations%20is%20the%20purpose%20paradox.%20Attendees%20will%20learn%3A%0D%0A%20%0D%0A%E2%80%A2%09The%20paradox%20between%20how%20B2Bs%20approach%20purpose%3A%2086%25%20have%20a%20%27Stated%20Purpose%2C%27%20or%20clear%20understanding%20of%20their%20reason%20for%20being%20beyond%20profits%2C%20while%20less%20than%20a%20quarter%20have%20%27Activated%20Purpose%2C%27%20or%20deeply-embedded%20purpose%20that%20influences%20culture%2C%20operations%2C%20innovation%20and%20more.%0D%0A%E2%80%A2%09How%20to%20activate%20Believers%2C%20a%20powerful%20segment%20of%20employees%20that%20say%20companies%20with%20purpose%20will%20be%20more%20successful%20than%20those%20without.%20Focusing%20on%20Believers%20should%20be%20the%20goal%20of%20B2B%20organizations%20who%20seek%20business%20growth%20concurrently%20with%20a%20positive%20impact%20on%20their%20stakeholders%20and%20society.%0D%0A%E2%80%A2%09Why%20B2B%20organizations%20embrace%20purpose%2C%20and%20where%20purpose%20does%20or%20doesn%27t%20performs%20for%20the%20company--from%20attracting%20and%20retaining%20talent%20to%20driving%20sales.%20%0D%0A%E2%80%A2%09The%208%20key%20principles%20for%20B2B%20companies%20to%20evolve%20and%20advance%20along%20their%20purpose%20journeys.%0D%0A%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A