mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Measuring%20the%20ROI%20of%20Social%20Media%20%28Social%20Media%20Series%29%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fwebinars%2Fshow%2Fid%2FCOMWW-181031%0A%0AHow%20can%20brand%20marketers%20know%20if%20their%20digital%20and%20social%20media%20efforts%20are%20working%3F%20There%E2%80%99s%20so%20much%20data%20at%20brand%20marketers%E2%80%99%20finger%20tips%20-%20%E2%80%9Cbig%20data%E2%80%9D%20is%20the%20buzzword%20du%20jour%2C%20after%20all%20%E2%80%93%20yet%20they%20are%20still%20struggling%20to%20measure%20what%20success%20looks%20like.%20Doner%20will%20share%20how%20brands%20can%20look%20at%20measurement%20through%20the%20lens%20of%20contemporary%20marketing%2C%20using%20case%20studies%20to%20help%20pinpoint%20how%20they%20can%20connect%20the%20dots%20between%20data%2C%20marketing%20and%20culture%20to%20most%20accurately%20measure%20success%20in%20today%E2%80%99s%20new%20media%20paradigm.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A