mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Skip%20Direct%20to%20Consumer.%20Go%20Direct%20to%20Value.%20%28Marketing%20Futures%20Series%29%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fwebinars%2Fshow%2Fid%2FCOMWW-200219%0A%0AAs%20consumers%20play%20with%20new%20startups%20and%20legacy%20brands%20scramble%20to%20respond%2C%20it%20feels%20like%20all%20marketing%20bets%20are%20off.%20The%20key%20to%20success%20is%20to%20understand%20that%20consumers%20still%20want%20what%20they%20have%20always%20wanted%3A%20quality%2C%20convenience%2C%20and%20brands%20they%20trust.%20The%20catch%20is%20that%20consumers%20have%20redefined%20the%20value%20that%20these%20characteristics%20bring%20to%20their%20lives%2C%20often%20to%20the%20detriment%20of%20legacy%20brands.%20To%20compete%20with%20startup%20DTCs%2C%20brands%20must%20look%20beyond%20the%20idea%20that%20DTC%20is%20a%20new%20channel%20to%20focus%20on%20the%20broader%20restructuring%20of%20consumer%20relationships%20that%20Forrester%20calls%20direct-to-value%20%28DTV%29.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A