mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20The%20Modern%20Marketer%E2%80%99s%20Media%20Dilemma%3A%20External%20or%20In-House%20Agency%3F%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fwebinars%2Fshow%2Fid%2FCOMWW-200429%0A%0AWith%20the%20continued%20debate%20of%20whether%20to%20use%20external%20agencies%20or%20bring%20media%20in-house%2C%20the%20pendulum%20continues%20to%20swing%20at%20every%20industry%20conference%20for%20marketers%20and%20media%20executives%20alike.%20While%20clients%20often%20own%20the%20data%20and%20have%20better%20connectedness%20to%20brand%20teams%20and%20CMOs%2C%20media%20agencies%20bring%20an%20outside%2C%20independent%2C%20though%20sometimes%20biased%2C%20perspective.%20But%20what%20if%20the%20solution%20is%20a%20blend%20of%20the%20two%3F%203M%20and%20its%20agency%20Colle%20McVoy%20have%20built%20a%20successful%20partnership%20over%20the%20last%20four%20years%20through%20co-collaboration%20and%20co-creation%20while%20also%20staying%20in%20their%20proverbial%20%E2%80%9Cswim%20lanes.%E2%80%9D%20Come%20listen%20as%20these%20leaders%20from%20both%20the%20client%20and%20agency%20side%20share%20their%20secret%20for%20media%20success.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A