mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Don%27t%20Market%20To%20Gen%20Z%2C%20Engage%20Them%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fwebinars%2Fshow%2Fid%2FCOMWW-200520%0A%0AIn%202019%2C%20Generation%20Z%20became%20the%20largest%20consumer%20segment%20in%20the%20world.%20They%20are%20not%20only%20the%20largest%20generation%2C%20but%20they%20also%20have%20an%20estimated%20purchasing%20power%20of%20%24143%20billion%20in%20the%20United%20States%20alone.%20With%20the%20oldest%20Gen%20Zers%20having%20just%20joined%20the%20workforce%20and%20the%20majority%20of%20Gen%20Zers%20in%20college%2C%20high%20school%2C%20middle%20school%20and%20grammar%20school%2C%20they%20significantly%20influence%20their%20parents%20when%20making%20a%20purchase%20or%20selecting%20one%20brand%20over%20another.%20However%2C%20Gen%20Z%20does%20not%20consume%20traditional%20media%20and%20they%20do%20not%20respond%20to%20traditional%20advertising%20and%20marketing.%20This%20webinar%2C%20led%20by%20Rutgers%20University%20professor%20Mark%20Beal%2C%20author%20of%20Decoding%20Gen%20Z%20and%20the%20recently%20published%2C%20Engaging%20Gen%20Z%2C%20will%20delve%20into%20Gen%20Z%27s%20preferred%20media%2C%20the%20brands%20that%20are%20leading%20the%20way%20in%20reaching%20Gen%20Z%20and%20the%20critical%20difference%20between%20ineffectively%20marketing%20to%20Gen%20Z%20and%20effectively%20engaging%20this%20all-important%20cohort.%20%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A