mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20The%20Lowe%E2%80%99s%20Approach%20to%20Navigating%20Today%E2%80%99s%20Data%20and%20Measurement%20Landscape%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fwebinars%2Fshow%2Fid%2FCOMWW-2102103PM%0A%0AMarketers%20are%20evolving%20their%20customer%20strategy%2C%20while%20learning%20to%20navigate%20a%20marketing%20data%20%26%20technology%20environment%20with%20increasing%20regulation%20and%20strategic%20shifts.%20Supporting%20the%20customer%E2%80%99s%20journey%2C%20while%20ensuring%20consent%20and%20data%20privacy%20are%20at%20the%20forefront%2C%20requires%20enterprise-wide%20coordination%20across%20people%2C%20process%2C%20and%20technology.%20%20%0D%0AOver%20the%20last%2018%20months%2C%20Lowe%E2%80%99s%20has%20been%20designing%20the%20organization%20of%20the%20future%20to%20maximize%20the%20customer%20experience%20online%20and%20in-store%2C%20pre%2C%20during%20and%20post%20purchase.%20The%20company%E2%80%99s%20iterative%20approach%20and%20agile%20mentality%20has%20allowed%20them%20to%20adapt%20to%20a%20marketing%20environment%20that%20will%20continue%20to%20evolve%20in%20the%20coming%20months.%0D%0A%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A