mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Frito-Lay%3A%20How%20to%20Reignite%20Brands%20by%20Carving%20Out%20New%20and%20Unexpected%20Territories%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fwebinars%2Fshow%2Fid%2FCOMWWDD-200626%0A%0AMarketers%20leading%20brands%20that%20have%20been%20around%20for%20decades%20often%20feel%20the%20need%20to%20reinvent%20the%20wheel%20to%20reach%20new%20audiences.%20Marissa%20Solis%2C%20senior%20vice%20president%2C%20core%20brands%20at%20Frito-Lay%2C%20will%20share%20how%20brands%20like%20Doritos%20and%20Cheetos%20don%E2%80%99t%20need%20to%20reinvent%20themselves%20%E2%80%93%20they%20need%20to%20use%20the%20brand%E2%80%99s%20preexisting%20personality%2C%20consumer%20passions%20and%20values%20to%20reignite%20the%20role%20they%20play%20in%20the%20lives%20of%20snackers.%20At%20Frito-Lay%2C%20that%20sometimes%20means%20the%20calculated%20risk%20of%20chartering%20new%20territories%20for%20brands%20that%20continually%20seek%20to%20maintain%20cultural%20relevance%20and%20spark%20joy.%0D%0AWinning%20an%20award%20in%20six%20of%20the%20REGGIE%20categories%20this%20year%2C%20the%20Cheetos%20and%20Doritos%20brands%20were%20taken%20to%20new%20heights.%20Doritos%20launched%20an%20ad%20campaign%20without%20ever%20using%20the%20word%20Doritos%20or%20a%20logo%2C%20and%20Cheetos%20left%20a%20huge%20paw%20print%20on%20New%20York%20Fashion%20Week%20in%20its%20first%20endeavor%20into%20fashion.%0D%0A%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A