mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20R.O.%20Why%3F%20Freeing%20Event%20Marketers%20from%20the%20Tyranny%20of%20ROI%20and%20Measuring%20Data%20that%20Matters%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fwebinars%2Fshow%2Fid%2FCOMWWP-180308%0A%0AEvent%20marketers%20know%20that%20it%20takes%20multiple%20touchpoints%20to%20contribute%20to%20a%20sale%2C%20and%20more%20importantly%2C%20that%20an%20event%20provides%20a%20whole%20lot%20more%20value%20beyond%20pipeline%20impact.%20This%20session%20finally%20destroys%20ROI%20as%20an%20event%20marketing%20metric%20and%20looks%20at%20what%20metrics%20are%20REALLY%20important%20when%20evaluating%20event%20performance.%20%28And%20don%E2%80%99t%20worry%2C%20%E2%80%9Canticipated%20pipeline%E2%80%9D%20will%20be%20included%29.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A