mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20What%20Big%20Brands%20Can%20Learn%20from%20Direct-to-Consumer%20Marketers%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fwebinars%2Fshow%2Fid%2FCOMWWP-181101%0A%0AUnder%20the%20radar%2C%20direct-to-consumer%20marketing%20teams%20are%20using%20traditional%20and%20digital%20media%20in%20innovative%20ways%20to%20grow%20brand%20awareness%2C%20reach%2C%20and%20leads%20%E2%80%93%20all%20at%20unexpectedly%20low%20costs%20per%20acquisition.%20Using%20both%20agencies%20and%20small%20in-house%20teams%2C%20brands%20like%201800LAWFIRM%20are%20successfully%20using%20programmatic%20creative%2C%20tech-enabled%20media%20buying%2C%20and%20savvy%20data-led%20targeting%20to%20build%20their%20business.%20The%20presenters%20will%20share%20lessons%20that%20every%20consumer%20marketer%20%E2%80%93%20regardless%20of%20company%20size%20-%20can%20use%20to%20grow%20their%20customer%20base%20without%20growing%20their%20budgets.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A