mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Martech%20Procurement%20Resources%20for%20Marketers%20and%20Procurement%20Specialists%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fwebinars%2Fshow%2Fid%2FCOMWWP-2101213P%0A%0AMartech%20has%20been%20identified%20as%20an%20essential%20component%20of%20helping%20marketers%20manage%20business%20transformation%20so%20the%20ANA%20has%20made%20martech%20a%20critical%20priority%20and%20has%20established%20it%20as%20a%20strategic%20capability%20in%20order%20to%20help%20marketers%20master%20the%20stack.%20Martech%20spending%20has%20doubled%20in%20the%20past%20two%20years%20to%20approximately%20%24121.5%20billion%20globally%20in%202019%2C%20with%20the%20number%20of%20martech%20vendors%20growing%20to%208%2C000.%20As%20growth%20continues%2C%20so%20too%20does%20the%20complexity%20of%20the%20related%20issues%20that%20arise%20from%20the%20implementation%20and%20integration%20of%20what%20are%20often%20disparate%20solutions.%20ANA%20has%20built%20a%20solution%20by%20retaining%20the%20Venable%20LLP%2C%20our%20data%20and%20technology%20law%20firm%20to%20create%20a%20suite%20of%20legal%20documents%20to%20streamline%20procurement%20decisioning%20and%20the%20Martech%20procurement%20process%20and%20drive%20towards%20a%20more%20efficient%20evaluation%20and%20negotiation.%20Learn%20how%20these%20tools%20can%20help%20marketers%20secure%20substantially%20better%20value%20out%20of%20your%20martech%20investment%2C%20drive%20growth%20and%20eliminate%20waste.%20With%20examples%20from%20the%20Telecommunications%20industry%2C%20Noah%20Choi%2C%20Industry%20Manager%2C%20Technology%20%26%20Telecommunications%20at%20Facebook%2C%20will%20share%20how%20the%20rising%20tides%20of%20data%20regulation%2C%20automation%2C%20and%20mobile%20commerce%20are%20lifting%20the%20industry%20to%20a%20new%20level%20of%20creativity.%20%0D%0A%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A