Metrics that matter: Evaluating Event Marketing for B-to-B Marketers | Webinars | Events & Webinars | ANA

Metrics that matter: Evaluating Event Marketing for B-to-B Marketers

This event is over.

Effective measurement of event marketing has confounded event marketers for decades. This session outlines simple, critical “outcome-oriented” metrics that enable event marketers to report on the results that matter to internal stakeholders, and to inform continuous improvement initiatives.

You will learn:

  • The 4 metrics that are most critical to event measurement
  • Sensible, efficient approaches to measurement
  • How to create concise, actionable measurement reports

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when

Start: Wednesday, August 2, 2017 at 3:00pm

End: Wednesday, August 2, 2017 at 4:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Dax Callner
Chief Strategy Officer
GES