Using Podcasts to Establish Your Voice In a Crowded Market (B2B Marketing Series)

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A growing number of companies are creating podcasts as a way to build brand awareness, strengthen their omnichannel presence, generate demand, and reach their target audience among the 120 million podcast listeners per month. Join Erica Santiago, Pfizer's Senior Marketing Manager, and Shira Atkins, the CRO and Co-Founder of the audio first media company Wonder Network, as they share their insights on the power of branded podcasts, and how a wraparound audio strategy has served Pfizer’s communications goals over the past several years.

Takeaways:

What tools are needed to create branded podcasts that reach target audiences in an organic way?
How should brands think about finding an audience in an increasingly crowded podcasting space?
How can a podcast improve the overall mix of brand communications?