A Practical Guide to Cross-Channel Optimization

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Marketers in 2017 need to be nimble, flexible and fast moving to take advantage of new opportunities and make data-based decisions. But it’s not always that simple, many advertisers miss opportunities by shifting too quickly or giving up on high potential platforms before a rigorous testing approach has been implemented. In this webinar, we'll talk about media planning and methodologies that will help determine the right attribution across platforms and give marketers the right questions to ask before making budget shifts.