The eSports Bandwagon: 5 Reasons Why Marketers Should Care (10 for ’18 Series)

Esports and competitive gaming are growing in popularity and gaining viewership each month. The current value of the esports market is almost $1 billion, a figure that should continue to rise throughout the year and already boasts some of the biggest brands already pouring money into sponsorships. Esports are especially attractive to marketers with the main audience being millennials with families and money to spend but are esports right for your brand?

In this webinar, you'll learn:

• About the competitive gaming landscape
• 5 reasons why esports could be a good fit for your brand
• 5 reasons why esports could be a bad fit for your brand
• Which marketing tactics could be most effective in engaging the esport audience

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