MGM Resorts: Establishing a Data-Driven Social Media Content Strategy (Social Media Series)

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In this webinar, you will hear case studies and strategies that entertainment and hospitality leader MGM Resorts International has implemented to foster a data-driven social approach toward content strategy, resulting in a 200% increase in content year-over-year.

At the end of this session, you’ll be able to:

Understand how to use data and insights to drive your content strategy
Implement social listening to optimize content curation and output
Identify the value of influencers as part of your content strategy and convert it in to a scalable channel
Define and defend social KPIs to key stakeholders