Creating Competitive Agile Marketing Organizations (Marketing Organization Series)

This event is over.

Many marketing organizations are transforming their operating models to adapt to a rapidly changing digital world. BCG will discuss the key success factors for marketing org transformations, especially in focusing on speed and agility as a competitive advantage.

In this webinar, you will learn about:

How agile marketing organizations build the capability to learn
How the role of external stakeholders, including agencies, is evolving
How agile marketing organizations invest in data and technology to drive performance and scalability
Why it’s critical to create new roles and identify new talent for cross-functional and cross-channel execution