What’s Old is New: Marrying Classic DM Principles with Facebook AI to Drive Efficiency | Webinars | Events & Webinars | ANA

What’s Old is New: Marrying Classic DM Principles with Facebook AI to Drive Efficiency

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Increasingly, performance marketers are relying on Facebook’s AI to drive marketing efficiency. But is this bot really so hot … or is it not? We used good old fashioned direct marketing principles to put Facebook’s AI to the test, and the results may surprise you.

In this presentation, you’ll learn:

  • How Facebook’s AI optimizes to conversions
  • How marketers typically evaluate Facebook’s performance
  • A direct marketing approach to testing Facebook’s AI
  • How the test performed
  • Key learnings for marketers

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when

Start: Wednesday, October 27, 2021 at 1:00pm

End: Wednesday, October 27, 2021 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Marisa Ricciardi 
Senior Marketing Specialist
Amica Mutual

Jay Wells
Head of Digital Marketing
EXL Marketing Solutions