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Understanding and Navigating the New Identifier Solution Landscape as Technology & Policy Requirements Change

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Platform and regulatory changes, among them the deprecation of third-party cookies and the advent of new privacy laws around the world, will require new consumer-focused and privacy-compliant solutions as well as new marketing skills to responsibly reach the intended audience, improve customer experience, and drive growth.

In this webinar, Lou Mastria, executive director of the Digital Advertising Alliance, will update us on how our leading self-regulatory program for responsible data collection in advertising, is adapting to these governance changes and will help us understand the evolution of the new identifier solution landscape incorporating addressability. He will address how all parts of the advertising ecosystem, brands and publishers included, might approach addressability ethically and responsibly -- helping to make sense of it all.

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Understanding and Navigating the New Identifier Solution Landscape as Technology and Policy Requirements Change

 Webinar Rewinds

when

Start: Wednesday, November 2, 2022 at 1:00pm

End: Wednesday, November 2, 2022 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Speaker:
Lou Mastria
Executive Director 
Digital Advertising Alliance 

Lou Mastria is the executive director of the Digital Advertising Alliance, where he leads U.S. and global efforts for self-regulation, consumer transparency, and choice in the delivery of interest-based advertising online. Previously, Mr. Mastria served as the chief privacy officer at both regulated and self-regulated organizations, including at the Direct Marketing Association (now part of the ANA), Canoe Ventures, and DataLogix. Mr. Mastria is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals and a Certified Information Systems Security Professional (CISSP) through the International Information Systems Security Certification Consortium, Inc.