FUNdamentals of Ethical Marketing: Join our Interactive Game - Is It Ethical?

Join us as we continue the conversation with the second webinar in our series as we take a deeper dive into the world of marketing and ethics. For this interactive session, using a game show model, we look at several recent examples of marketing and ask the pivotal question – is it “ethical”? Come, play, and learn!

Senior staff from ANA’s Center for Ethical Marketing will provide cases and examples and be joined by a panel of experts to weigh-in and provide their insight and take on whether it’s a must use, needs a make-over or should be tossed. These include:

• Privacy Policies
• Copy & Design
• Email Marketing
• Sweepstakes & Prizes
• Marketing Preferences
• Digital Identifiers and Privacy
• Artificial Intelligence & Algorithms
• Social Media, Influencer Marketing & Kids
• Use of Stereotypes
• Greenwashing Claims (Environmental and Sustainability)

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