Using Data to Drive Results: How to Design Smarter Influencer Campaigns | Webinars | Events & Webinars | ANA

Using Data to Drive Results: How to Design Smarter Influencer Campaigns

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Many marketers fail to incorporate the same data they might use to plan a programmatic media buy into their influencer marketing campaigns, missing out on developing a strategic approach.

Creating an effective influencer campaign may seem complex, between selecting the right influencers, creating the right content, and reaching the right audience, but leveraging data and insights is key for driving results.

In this webinar, learn how different data sources like social listening, search and trend data, and market basket insights can come together to create a more purposeful, targeted, and measurable influencer campaign.

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when

Start: Thursday, October 8, 2020 at 1:00pm

End: Thursday, October 8, 2020 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Leah Logan
VP, Social Commerce
Inmar Brand Solutions