Tommy Schanzer
Global Client Training
Quantcast
Insights into Why Programmatic is a Must for Marketers
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In this webinar, the presenter will provide a deep dive on the media-buying ecosystem, the Real-time Bidding (RTB) process and essential terminology to help you talk the talk and reach your online advertising objectives. Attendees will learn:Â
- Evolution of Digital Advertising + Move to Programmatic
- What is Programmatic & Why it's important
- How Impressions are Bought and Sold
- The Interactive Media Ecosystem – The Key Technologies and Players
- The Importance of Data
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when
Start: Wednesday, May 17, 2017 at 3:00pm
End: Wednesday, May 17, 2017 at 4:00pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***