Purchase Funnel: The Impact of Advertising on Purchase Behavior

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Media usage does not necessarily correlate to media importance. Knowing which advertising platform actually influences consumers and moves them to gather information about products and make purchases is essential to a winning strategy. TVB engaged GfK to field a study among consumers to evaluate the efficacy of advertising in 20+ media platforms, both traditional and digital, across multiple product categories.

In this webinar, attendees will learn, how important were various media at different stages of the decision making process? How did media platforms perform based on demographics such as age and ethnicity? How do media such as TV and digital interplay with one another, and does media’s influence change in different product categories e.g. automotive, QSR and medical?