Cross-Device Marketing in Today’s Digital Environment: Active International

Apple's recent release of Safari 11 has effectively eliminated the remaining loopholes for 3rd party cookie targeting and tracking on iOS devices. With Apple estimating to handle more than 60% of mobile browsing and over 80% of mobile email opens in the US, it's imperative that marketers both understand these implications and adjust for them in their digital marketing strategies.

Consumers' growing usage of multiple devices creates an unstructured path of micro-engagement moments and the role that they play is now critical to effectively deploying marketing investments. Marketers must have the tools to aggregate these engagements across all of their marketing channels to provide the best customer experience and properly attribute sales revenues.

In this webinar, you will learn how to:

• develop a well-tuned cross-device strategy
• use available tools and best practices to maximize your marketing ROI

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