R.O. Why? Freeing Event Marketers from the Tyranny of ROI and Measuring Data that Matters

Event marketers know that it takes multiple touchpoints to contribute to a sale, and more importantly, that an event provides a whole lot more value beyond pipeline impact. This session finally destroys ROI as an event marketing metric and looks at what metrics are REALLY important when evaluating event performance. (And don't worry, "anticipated pipeline" will be included).

In this webinar, you will learn:

• The 4 key metrics that connect event marketing to business value
• Event measurement methodologies to get credible, reliable data
• How to convince stakeholders to think differently about the value of events

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