Using Data and Hypothesis-Driven Insights to Drive Inspiring Creative: Facebook

How can data inspire more powerful creative that resonates with audiences and drives real business results? The presenter will talk about hypothesis driven insights; an approach Facebook's Creative Shop has used to derive insights from data sets to better understand audiences, inform hypothesis and inspire creative briefs.

In this webinar, you will learn:

• the process of using insights to inspire creative briefs
• how topic data can be used as a source of insight to understand your target audience

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