The Convergence of Digital and TV Measurement

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Advanced TV is where the worlds of digital and TV meet. It marries the data-driven audience targeting of digital with the contextual and emotional brand impact of TV. Now, advertisers can harness a people-based approach to TV targeting and measurement, and better understand the real impact TV can have and its full potential.

Join Jessica Hindlian, Head of Advanced TV & Video at LiveRamp, and John Hoctor, CEO of Data+Math, as they discuss everything today’s advertisers need to know about the future of TV, as well as the benefits they can reap today.

In this webinar, you’ll learn:

The Advanced TV landscape, from challenges to channels and capabilities
The role of identity in solving TV viewership fragmentation and measurement
How to reach your target audience and the types of data available for measuring cross-channel impact
What real brands in your industry are doing with advanced TV to measure their impact on brand awareness and sales