Facebook: Big-Picture Planning - Understanding Value in a Multi-Screen World

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Video advertising was once easily defined as a 15-second, 30-second or 60-second TV spot. Today, people's changing viewing behaviors across devices can make the definition of video advertising unclear, and the number of formats that advertisers need to create for has expanded. In this webinar, we will discuss how marketers can achieve real business value in a cross-channel world.

In this webinar, you will learn about:

The complexity of consumer attention in a multi-screen world
Ways digital advertising platforms can be used to get more out of advertisers' TV campaigns
Best practices for cross-media planning and measurement