Crafting Radio Creative that Works!

According to Nielsen Catalina Solutions, nearly 50% of brand sales lift from advertising comes from the creative, and according to a variety of other studies, engaging radio commercials are 8 times as effective as non-engaging radio commercials. 

In this webinar, you will be presented with empirical evidence and insights from award-winning radio creative directors on best practices and important tips to guide the creation of engaging and effective radio creative.

Key takeaways from this webinar include:

• Best practices for creating radio creative
• The importance of production, effects, and other tools to breakthrough
• How understanding the medium helps to create relevant and effective messaging

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