Your Digital Media KPI's Are All Wrong. Can In-House Models Solve It?

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Most advertisers do not realize that their digital marketing KPI's are completely wrong. Your cost per acquisition (CPA) is drastically higher than you may think. Join us to learn why hybrid in-housing models such as owning your data and tech vendor contracts are critical. Plus, what you can do today to quantify the real value of your campaigns, and set new benchmarks for your business.