Identity Resolution: The Key to Effective Consumer-Centric Marketing

When you interact with your audience in lots of ways in lots of places, offline and online, you can end up with hundreds of customer identifiers for a single individual. In this webinar, LiveRamp will show how adding Identity Resolution to your technology stack can help marketers deliver a customer-centric strategy across all channels of your media plan - including TV - while improving MROI.  

Attendees will walk away from this session with:

• An understanding of how identity resolution can optimize your marketing budget    
• Strategies and best practices for creating and reaching your desired audience
• Case studies on how identity graphs can strengthen customer privacy 

Related Content